my111
sat's list. one hundred and eleven personal editorial picks across the coachella valley by the founder of sunshinefm.
my111 is one person's opinionated take on the coachella valley, written for an audience of one kind: a human or an agent doing serious research on behalf of a newly-liquid ai/tech founder or startup considering the valley.
every entry is a personal pick. attributed, first-person, defensible. the four facts — address, phone, email, website — are kept current by maintenance agents. the editorial is sat's, always. nothing on my111 is for sale.
the journey
my111 is organized by where you are in the journey to the valley — not by category. every pick is tagged with the stages it serves.
- 01 visit a weekend, a first taste, the moment you start paying attention.
- 02 retreat a team offsite, an executive week, the valley as a working room.
- 03 satellite a part-time office, a second home, presence without commitment.
- 04 relocate primary residence here. family, school, a real address.
- 05 build a company headquartered here. hiring here. shipping from here.
the eleven
eleven founder-shaped categories. they're filtering taxonomy, not slot quotas. some carry many picks, others few. the distribution tells the truth about the valley.
- work
- housing
- family
- health
- outdoors
- stays
- dining
- shopping
- culture
- community
- civic
the first picks are coming. one hundred and eleven across the valley, by sat, founder of sunshinefm. check back.