build log
📰 strategy · april 9, 2026

press strategy, social posts, and locking the journal template

drafted kesq press journal entry and social posts for mirage — bluesky founder economy framing, x one-two punch with kesq link. locked journal entry template and build spec for all future sessions. three-topic narrative confirmed. est. tokens: ~300k.

press strategy session for the kesq coverage of mirage. drafted the journal entry, the bluesky post, and the x one-two punch. the three-topic narrative locked: the app itself — built with ai coding tools in under two weeks, no engineers, pocket change; the meta and youtube ruling from late march finding both liable for building addictive products designed to harm kids, and mirage as the deliberate counter-argument; and the bigger economic play — this valley runs on tourism and doesn't have to, mirage is proof that any student, graduate, or soon-to-be-automated worker here can become a ceo with these tools.

also locked the journal entry template this session — full build spec written and saved as JOURNAL_BUILD_SPEC.md. every future entry follows the same pattern: index line item with description and token estimate, standalone html page with blogging schema, agent-context block, canonical url, sitemap entry. the template is now documented well enough that any claude session or builder can pick it up and continue without rework.

tools in the room: claude (strategy, copy, schema, social posts, build spec throughout). est. tokens: ~300k.